WoW has PvP only chars now?

I nearly fell off my chair backwards when I saw this:

World of Warcraft 2011 Arena Pass

Blizzard have created a PvP environment where items are 'negated' and you win matches through skill? Is it possible they are finally getting it?

I'd like to know which one of their game designers decided to play Guild Wars :P

The ultimate torture

And some of you are paying for this.