If you promote a game as being an MMO, there are certain expectations from a certain highly vocal group on the internet. I think of this group as "MMO trolls", but they have also been referred to as "WoW tourists" (ironically by one of the most outspoke WoW tourists around).
The expectations that this group has of your game are simple to predict:
All features will be the same as in World of Warcraft
If deviations from this expectation are found, they will be frowned upon. It doesn't matter if you're hyping a particular feature as your greatest gift to the MMO genre, if the MMO trolls feel that the particular feature would make the game less like WoW, they will say that it's not a *real* MMO, and you should possibly expect the sky to come crashing down because the end may well be nigh.
So, don't hype your game as a *real* MMO. Don't hype it as an MMO at all. It only serves to attract people who have some bizarre set of anti-game-design rules that they seem to think anything with that moniker should adhere to.
Secret bonus comment: If you reply saying "How else can the company obtain $15/month from the players??" then you are a WoW tourist, I don't expect you to understand.